Working with Chiat Day who created the style guide Matthew McLemore along with Sunny Kim, Kao Carlos, Lindsey Leigh with support staff conceptualized drew up wireframes and designed the app for iPad and iPhone. They created the first socially integrated Grammy Awards experience.
CBS Interactive submitted this app for the 2012 Interactive Emmy Awards. The 54th Grammy's had more interaction than the super bowl an amazing feat for an awards show.
The Interactive flow and designs were the collaborative effort of the small CBS Interactive team, with only two months to complete the app before the awards ceremony. Matthew McLemore was personally responsible for creating the background layout, logos, icons and wireframing assorted wireframe, and assisted in the color treatment and final design.